The sport of Kabaddi is at the heart of the community and the community is at the heart of the BKL .The two are intrinsically linked.
The BKL offers a truly unique opportunity to drive positive community engagement on a local and national scale. In addition to the pitch engagements, you can put your brand or organisations objectives at the heart of the South Asian community environments, including BAME businesses, community organisations and the communities that they serve.
Kabaddi, the BKL, and the South Asian community environments have exposure to other communities around the UK and offer exposure to a homogenous demographic across the country.
BKL Diversity & Corporate Social Responsibility
The British Kabaddi League offer the following:
Positive community engagement with BAME communities on a national scale.
Positive promotion of sport and physical activity to the BAME communities.
Creates opportunities for sports organisations to engage and learn about the sporting history and culture of BAME people.
Marketing and promotional opportunities for local government agencies and private sector enterprises.
The league will bring people together.
Kabaddi will become the catalyst for positive dialogue between the people in sport and sporting services and the BAME communities that wish to be recognised.
Health Benefits
Chanting the word ‘kabaddi' over and over without taking a breath stretch's your endurance way past its usual limits.
The ‘chant’ is related to the practice of Pranayama in Yoga improving lung capacity combined with hard physical activity helps stamina and concentration that you will also be able to apply to other areas of your life.
Running, kicking, dodging and feinting are essential skills, with practice your muscles will become much stronger, your movements become more agile, your reflexes become sharper, and you become more flexible.
Players have little time to assess their situation so must move and think fast physically and mentally, making snap judgements. Skills which can be taken outside the game.
Strengthens presence of mind featuring patience and attention to detail.
Teamwork and social benefits.
Positive promotion of health and sporting activities amongst BAME communities across the UK.
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Premium
Premium
Visibility
Brand Advertising on the following:
Pitch Projection
Kit Sponsorship
Merchandising
Perimeter Boards
Perimeter Curtain
Interview Board
Advertising
There will be an awareness campaign including:
iPlayer Adverts
Local & Regional Broadcasting
Creative in-house Productions
Social Media Presence
Experience
With BKL and our Tournament hosts we have the experience of running successful tournaments and will be offering: